Video Ads and Rewarded Video
Jon Loomer
Video Ads and Rewarded Video
1:16
The Case for Simple Meta Ad Campaigns
Jon Loomer
The Case for Simple Meta Ad Campaigns
8:37
Breakdown by Placement for Traffic Campaigns
Jon Loomer
Breakdown by Placement for Traffic Campaigns
1:05
What is Signals Gateway?
Jon Loomer
What is Signals Gateway?
1:16
Test New Enhancements Turned Off
Jon Loomer
Test New Enhancements Turned Off
1:02
Stop Blaming Meta for Your Results
Jon Loomer
Stop Blaming Meta for Your Results
6:35
Why Are Meta Advertising Results So Erratic?
Jon Loomer
Why Are Meta Advertising Results So Erratic?
1:11
How Should You Approach Scaling?
Jon Loomer
How Should You Approach Scaling?
1:08
Should You Restrict Meta Ads Targeting by Age?
Jon Loomer
Should You Restrict Meta Ads Targeting by Age?
1:10
Understanding How Meta's Algorithm Really Works
Jon Loomer
Understanding How Meta's Algorithm Really Works
6:39
Facebook Profile Feed Placement
Jon Loomer
Facebook Profile Feed Placement
1:00
Right Column Placement Confusion
Jon Loomer
Right Column Placement Confusion
0:56
Opportunity Score is Back
Jon Loomer
Opportunity Score is Back
1:07
When to Use Advantage+ Audience
Jon Loomer
When to Use Advantage+ Audience
8:26
Audience Types for Advantage+ Catalog Ads are Going Away
Jon Loomer
Audience Types for Advantage+ Catalog Ads are Going Away
1:07
Is Advantage+ Leads an Improvement?
Jon Loomer
Is Advantage+ Leads an Improvement?
1:09
Is it the End of Original Audiences?
Jon Loomer
Is it the End of Original Audiences?
1:12
The New Role of Remarketing
Jon Loomer
The New Role of Remarketing
7:59
Advantage+ Sales Replaces Advantage+ Shopping
Jon Loomer
Advantage+ Sales Replaces Advantage+ Shopping
1:10
Change to Inventory Filters
Jon Loomer
Change to Inventory Filters
1:16
No More Existing Customer Budget Cap
Jon Loomer
No More Existing Customer Budget Cap
1:04
Meta Should Bring Back Podcasts
Jon Loomer
Meta Should Bring Back Podcasts
0:16
Why Meta Should Bring Back Podcasts
Jon Loomer
Why Meta Should Bring Back Podcasts
7:46
3 Problems with Remarketing
Jon Loomer
3 Problems with Remarketing
1:03
4 Questions to Ask About Conversion Results
Jon Loomer
4 Questions to Ask About Conversion Results
1:10
Meta Begins Testing Ads on Threads
Jon Loomer
Meta Begins Testing Ads on Threads
1:10
Do You Still Need Detailed Targeting?
Jon Loomer
Do You Still Need Detailed Targeting?
7:35
New Feature: Connect with Leads in Messenger
Jon Loomer
New Feature: Connect with Leads in Messenger
1:15
No Community Notes for Meta Ads
Jon Loomer
No Community Notes for Meta Ads
1:08
Trusted Email Settings to Protect Your Ad Account
Jon Loomer
Trusted Email Settings to Protect Your Ad Account
1:08
What Meta’s Latest Changes Mean for Advertisers
Jon Loomer
What Meta’s Latest Changes Mean for Advertisers
9:56
Predicted Meta Advertising Changes in 2025
Jon Loomer
Predicted Meta Advertising Changes in 2025
1:10
Verification Requirements for Financial Services in Australia
Jon Loomer
Verification Requirements for Financial Services in Australia
1:09
Were Your Audience Segments Broken?
Jon Loomer
Were Your Audience Segments Broken?
1:04
Is It Time to Abandon Lookalike Audiences?
Jon Loomer
Is It Time to Abandon Lookalike Audiences?
7:42
Beneficiary and Payer in Taiwan
Jon Loomer
Beneficiary and Payer in Taiwan
1:13
How to Use Topic Exclusions
Jon Loomer
How to Use Topic Exclusions
1:11
Should You Use Inventory Filters?
Jon Loomer
Should You Use Inventory Filters?
1:10
The Pubcast Is Back for 2025
Jon Loomer
The Pubcast Is Back for 2025
6:11
How to Define Audience Segments
Jon Loomer
How to Define Audience Segments
1:09
Have Clients Add You as a Partner
Jon Loomer
Have Clients Add You as a Partner
1:01
Incremental Attribution Example
Jon Loomer
Incremental Attribution Example
1:09
The Impact of Less-Personalized Ads in the European Union
Jon Loomer
The Impact of Less-Personalized Ads in the European Union
1:23
Engaged-View is Now a Default
Jon Loomer
Engaged-View is Now a Default
0:55
The Most Important Meta Advertising Lesson of 2024
Jon Loomer
The Most Important Meta Advertising Lesson of 2024
1:30
Meta Ads Changes in 2024
Jon Loomer
Meta Ads Changes in 2024
1:30
Share Quick Views in Ads Manager
Jon Loomer
Share Quick Views in Ads Manager
0:51
Audience Segments Updating Problem
Jon Loomer
Audience Segments Updating Problem
1:16
Maximize Value Eligibility
Jon Loomer
Maximize Value Eligibility
1:03
Meta Ads Uncertainty is Certain
Jon Loomer
Meta Ads Uncertainty is Certain
1:06
Safe Zone Template for All Meta Ads Placements
Jon Loomer
Safe Zone Template for All Meta Ads Placements
1:01
Health and Wellness Restrictions
Jon Loomer
Health and Wellness Restrictions
0:59
Are Advertisers Seeing Increased CPMs?
Jon Loomer
Are Advertisers Seeing Increased CPMs?
1:00
My Click Attribution Test
Jon Loomer
My Click Attribution Test
1:01
Return on Ad Spend from Remarketing
Jon Loomer
Return on Ad Spend from Remarketing
1:10
Facebook Conversion Location for Traffic Campaigns
Jon Loomer
Facebook Conversion Location for Traffic Campaigns
1:00
Does Click Attribution Require an Outbound Click?
Jon Loomer
Does Click Attribution Require an Outbound Click?
0:59
What is Enhance CTA?
Jon Loomer
What is Enhance CTA?
0:58
Meta Recommends 4:5 Aspect Ratio
Jon Loomer
Meta Recommends 4:5 Aspect Ratio
1:00
Less Personalized Ads in the EU
Jon Loomer
Less Personalized Ads in the EU
1:00
Are Ads Coming to Threads in Early 2025?
Jon Loomer
Are Ads Coming to Threads in Early 2025?
1:00
Frequency Controls for Engagement Campaigns
Jon Loomer
Frequency Controls for Engagement Campaigns
0:58
Target Frequency Added to Awareness Campaigns
Jon Loomer
Target Frequency Added to Awareness Campaigns
0:56
What is Flexible Media?
Jon Loomer
What is Flexible Media?
1:00
Unique Conversion Metrics Removed from Ads Manager
Jon Loomer
Unique Conversion Metrics Removed from Ads Manager
1:00
Does Meta Ignore Audience Suggestions?
Jon Loomer
Does Meta Ignore Audience Suggestions?
0:58
Meta Q3 Earnings Takeaways
Jon Loomer
Meta Q3 Earnings Takeaways
0:57
Daily Unique Reach Delivery
Jon Loomer
Daily Unique Reach Delivery
0:54
Ad Limits Per Page
Jon Loomer
Ad Limits Per Page
1:00
Grid: When Your Targeting Inputs are Respected
Jon Loomer
Grid: When Your Targeting Inputs are Respected
0:58
Value and Currency Metrics in Events Manager
Jon Loomer
Value and Currency Metrics in Events Manager
1:00
Start Planning Your Black Friday Offer Now
Jon Loomer
Start Planning Your Black Friday Offer Now
0:50
How Your Agency Will Succeed in 2025
Jon Loomer
How Your Agency Will Succeed in 2025
1:00
Pivot Away from Targeting Strategies as Your Value Proposition
Jon Loomer
Pivot Away from Targeting Strategies as Your Value Proposition
0:58
More Remarketing Happens Than You Think
Jon Loomer
More Remarketing Happens Than You Think
0:57
How Meta Could Improve Advantage+ Audience
Jon Loomer
How Meta Could Improve Advantage+ Audience
0:56
Event Testing Tool Bug in Events Manager
Jon Loomer
Event Testing Tool Bug in Events Manager
0:54
Turn Off Comments on Ads
Jon Loomer
Turn Off Comments on Ads
1:00
5-5-5 Advertising System (Simple Doesn't Sell)
Jon Loomer
5-5-5 Advertising System (Simple Doesn't Sell)
1:00
The Problem with Advantage and Advantage+
Jon Loomer
The Problem with Advantage and Advantage+
1:00
Are You Violating Custom Audience Terms for Customer Lists?
Jon Loomer
Are You Violating Custom Audience Terms for Customer Lists?
0:59
What Will Targeting Look Like a Year From Now?
Jon Loomer
What Will Targeting Look Like a Year From Now?
0:57
How We Got Here with Ad Targeting
Jon Loomer
How We Got Here with Ad Targeting
1:00
Opportunity Score is Gone
Jon Loomer
Opportunity Score is Gone
0:53
Image Templates are Now Overlays
Jon Loomer
Image Templates are Now Overlays
0:57
Recommended Approach for Small Budget Advertisers
Jon Loomer
Recommended Approach for Small Budget Advertisers
0:52
Phone Verification for New Ad Accounts
Jon Loomer
Phone Verification for New Ad Accounts
0:55
Circumventing Systems and Evading Enforcement
Jon Loomer
Circumventing Systems and Evading Enforcement
1:00
Image Animation for Advantage+ Creative
Jon Loomer
Image Animation for Advantage+ Creative
1:00
Edit Sourced Site Link Display Labels
Jon Loomer
Edit Sourced Site Link Display Labels
0:59
The Problem with Creating Separate Ad Sets for Different Interests and Behaviors
Jon Loomer
The Problem with Creating Separate Ad Sets for Different Interests and Behaviors
1:00
"They Would Have Bought It Anyway"
Jon Loomer
"They Would Have Bought It Anyway"
0:59
Expand Ad Images with AI
Jon Loomer
Expand Ad Images with AI
1:00
Why Won't Meta Exclude My Customers?
Jon Loomer
Why Won't Meta Exclude My Customers?
0:58
Expand Video AI Generation Test
Jon Loomer
Expand Video AI Generation Test
1:00
Problems with a 2-Step Funnel
Jon Loomer
Problems with a 2-Step Funnel
0:58
Messaging Events API Will Be Deprecated
Jon Loomer
Messaging Events API Will Be Deprecated
0:59
Financial Products and Services Special Ad Category
Jon Loomer
Financial Products and Services Special Ad Category
0:58
Restriction Period for Political Ads in the US
Jon Loomer
Restriction Period for Political Ads in the US
1:00
Test Results when Running Three Identical Ad Sets
Jon Loomer
Test Results when Running Three Identical Ad Sets
1:00