Infiniti - Launches Redesigned Badge, New Dealer Look And A New Scent

Infiniti Launches Redesigned Badge, New Dealer Look And A New Scent

Infiniti announced today it’s updating the brand’s identity. The luxury automaker has introduced a refreshed logo and badge alongside a new retail experience. The new Infiniti logo isn’t a radical departure from the current mark, and the changes are minor. The logo, its fourth iteration since the company’s 1989 inception, represents an infinite road fading across the horizon, and the updated emblem further emphasizes that intent. The bottom opening is wider, narrowing the outline of the road, which no longer ends at a point, putting greater focus on the horizon.

The automaker also increased the spacing of the word mark below the emblem, which it says “visually accentuates the horizon.” The company will update the logo on its cars with a new three-dimensional and illuminated emblem, with the road flowing over the horizon and into the grille. The company’s new markings will adorn a refreshed retail experience as it reaffirms its commitment to physical retail spaces in a world itching for more online sales. It has a striking architecture that takes inspiration from Japanese design philosophies.

The new spaces will open starting this month, with locations in downtown Los Angeles; Georgetown, Texas; Monterrey, Mexico; and Doha, Qatar, being among the first to feature the new retail design. possibly on something like the next-generation QX80 that our spy photographers recently captured testing in Michigan. There are also rumors that the company will add a new two-row crossover to its portfolio by 2025 that could receive the 3D badge.

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