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How do you grow your business through Podcasting?
Meet Deirdre Tshein!
Deirdre is a serial entrepreneur, having founded and led 7 businesses across 5 industries in the last 9 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad and the ugly) that comes with starting, running, closing and exiting businesses. With her hands-on experience in successfully growing her businesses to 6 & 7 figures, she now helps experts who podcast beat obscurity, amplify their message and build their movements!
Unlock the secrets to podcasting prowess with Deirdre Tshein on the Speaking and Communicating Podcast! 🎙️🌟
In this episode, we're diving deep into the world of content creation with the CEO and founder of Capsho, Deirdre Tshein. As an Australian entrepreneur thriving in New York, Deirdre brings a wealth of knowledge on repurposing podcast content to make your entrepreneurial journey smoother and your voice louder.
Discover how Deirdre transitioned from the hospitality industry to the cutting-edge of fashion tech, only to pivot again towards empowering podcasters and content creators. Learn about the intelligently lazy approach and why taking up space is not just okay, but essential.
For a sneak peek into Capsho's innovative platform, visit freegift.capsho.com for an extended trial and exclusive bonuses tailored for the astute podcaster.
📋 Episode Chapters
(00:00) This podcast is aimed at helping professionals improve their communication skills
(01:24) Deidre Tshein is the CEO and founder of Capsho
(02:05) Welcome. Uh, tell us a little bit about yourself
(02:27) My parents moved to Australia as first migrants during big immigration influx
(11:22) When you founded the fashion technology AI, what did you think initially was the problem
(19:24) Capsho helps entrepreneurs create audio or video long form content
(27:06) Being productive in that way is just another form of procrastination
(27:34) The traffic pyramid starts with passive organic marketing, goes into active organic marketing
(31:31) One of the challenges we have, okay. There's only SEO algorithm. So what do I do as a podcaster for my show notes
(32:31) Having empathy for your audience means writing show notes on social media
(33:11) Creating a podcast website is actually really important for SEO
(36:25) Katie Brinkley has a strategy that's called the four post strategy
(40:16) Why do you focus on LinkedIn and Facebook rather than Instagram
(42:21) Any last tips for us podcasters or entrepreneurs who have podcasts on YouTube
(45:50) One last thing. Words of wisdom from deidre Shen on podcasts
(48:04) Capsho is a free five day event that you can attend
(50:28) Join the industry icon live event happening next week starting on 19 February
Listen to the Podcast, subscribe, share, leave a rating and a review on Apple & Spotify:
Apple: podcasts.apple.com/us/podcast/grow-your-business-t…
Spotify: open.spotify.com/episode/00YalOJqH8cl8MslDIyZ2j
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