How to Grow Faster & Do More With Less

In the past, businesses relied on adding more resources—like hiring additional sales reps or expanding marketing efforts—to grow. But since 2021, the focus has shifted: companies must find ways to do more with less. The key to increasing productivity lies in automating data management. Sales and marketing teams often spend up to 70% of their time manually researching and transferring data, which significantly hampers productivity. In this video, we explore how organizing, automating, and orchestrating data can streamline workflows, boost efficiency, and help businesses grow faster without adding resources.
#SalesProductivity #MarketingAutomation #DataAutomation #DoMoreWithLess #BusinessGrowth #SalesEfficiency #DataManagement #IdealCustomerProfile #BusinessStrategy #SalesAndMarketing #GoToMarket #AutomateData #SalesReps #ProductivityBoost
Transcript:
I think until like 2021, it seems or it felt that there were like unlimited budgets and people could access unlimited funding. And so the typical way of growing was to, you know, add more resources, you know, by adding more reps or adding more marketing. And that was all good if you can sustain that. But clearly in the last couple of years, we have seen how like, you know, you cannot only grow by adding resources. And so we see a lot of companies having to do more with less, you know, in essence. And one way to grow is by increasing productivity of people. And the productivity of people in sales or marketing in general and go to market is highly impacted by data because reps spend like 70% of their time like manually researching or putting data from a place to another place. And that like, you know, decreases their productivity significantly. And so put an order into the data and Organizing the data better and automating a lot of the things that we have to do to collect this data and like, you know, put it in the right order or like orchestrating the data around all of the key data points and attributes that compose the picture of our ideal customer profile are all things that should be automated and all things that we do automate for our customers. And that's how we are enabling our customers, not only tto create more efficiency, to do more with less, but also to grow faster, even without adding resources.