How Brands Can Leverage Influencers & Micro-Creators for Maximum Growth in 2025! | Reach 4 Growth Podcast Episode 18
Influencer marketing is evolving, and brands are increasingly choosing to collaborate with micro and small influencers to drive authentic engagement and better ROI. But why are brands shifting towards influencer partnerships, and how can your brand benefit?
In this video, we’ll cover:
✅ How brands can work with influencers and content creators effectively
✅ The rise of micro and small influencers & why they matter in 2025
✅ Brands that are winning with influencer collaborations
✅ Content creation trends to watch in 2025
🔔 Subscribe for more insights on content marketing, influencer strategies, and brand growth!
#InfluencerMarketing #MicroInfluencers #ContentCreation2025 #BrandGrowth #DigitalMarketing
Studio: @cinixar
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WHO AM I?
↳ If we haven’t met before - Hey 👋 I’m Gamal, the Director of Growth Marketing of the Sports Division at GMG. With over 12 years of experience in e-commerce, digital marketing, and performance marketing across the MENA region
↳ My deep understanding of retail and e-commerce, combined with my ability to lead teams and solve complex problems, has positioned me as a key player in driving digital transformation and growth for the brands I manage.
↳ My passion for performance marketing is reflected in my efforts to build a community of experts who are dedicated to continuous learning and authentic growth in the industry.
👨💻 Follow me on Linkedin: www.linkedin.com/in/mgamal07/
💌 Join the Reach 4 Growth Newsletter my weekly email where I share what I’m reading, learning, and thinking www.reach4growth.com/
⌚️ Timestamps:
[0:00] Introduction & Emma's Journey
[3:08] Why companies struggle with creators (and fixes)
[6:35] Red flags when approaching creators
[13:41] When to sell vs. build awareness
[16:41] Convincing leaders to invest in creator marketing
[20:49] Healthy budgeting for creator campaigns
[31:37] Why influencer campaigns fail (and how to avoid It)
[40:21] Best tools for scaling creator marketing
[43:04] Outsourcing vs. in-house: when to choose each
[45:45] Final advice for
Reach 4 Growth