The iPhone is on a major downfall… and is going down the Blackberry and Nokia way…
Take a look at these charts…
The iPhone’s annual sales have remained static and not grown since 2021… that’s four years of no growth.
It has peaked at USD 200 Bn a year.
Then look at the Mac… it’s sales dropped drastically by 25% in 2023, and have not recovered for the past two years
The iPad has consistently been falling in sales for 4 years
The sales from all other products… the AirPods, Vision Pro, etc are also continuously falling for this time period.
In fact, in China, the iPhone revenue has fallen by almost 11% in the last year, and globally, by almost 5%
The increase in revenue for Apple is only on account of its services business.
Warren Buffet’s Berkshire Hathaway’s 50% holding was in Apple stock in Dec 2023… which he brought down to just 26% all in a matter of 3 quarters by Sep 2024.
Why do you think this is happening?
Look at what has happened with Apple in the past 4 years…
There has been literally no innovation in products, and the price keeps increasing.
They created so much false hype around its AI features before the launch of the iPhone 16 and none of those features have been rolled out yet.
No innovation for four years!
While in China, people are giving up the iPhone to buy the Huawei triple fold phone that sells for 3X the price at almost Rs 2.5 Lakhs and is selling in the grey market for a premium at Rs 3 Lakh
I mean you can only sell status linked to price for so long.
In fact, they now seem so desperate that look at Apple TV’s ad’s today… they say: Now Streaming on Android.
It’s no change of heart, it’s desperation.
If in 2025, Apple does not come up with any good innovation, I promise people in the US will start switching over to other brands and the trend will soon permeate to other markets.
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A Chartered Accountant with about 10 years of experience in areas of Tax Advisory, Startup Consulting, Fundraising, Audits, Deal Advisory, Business Modelling and contract CFO services.
Winner of the ISB Young Leader Award 2017 and the Best All Rounder, PGP Class of '17, Sarthak has also been published about in the leading financial newspapers such as The Financial Express as possibly the youngest Indian to have completed the courses of CA, CS and CMA along with a graduate degree in Financial & Investment Analysis from University of Delhi, all by the age of 23 years.
Sarthak Ahuja