Austin does a deep dive into 'design thinking' and debunks some of the mythology around it. He claims both Design Thinking and Innovation are Bullsh*t, Overrated, Oversimplified, Overblown, Overkill, Overpriced, Oversold, "A Boondoggle," and An Enemy of Distinctiveness.
00:00 Banter
02:16 Intro
03:29 The Origins of Design Thinking
09:15 What is Design Thinking?
15:38 2 Red Flags
23:45 Austin's Case Against Design Thinking (Intro)
25:02 The Case Against "The Innovator's Dilemma"
29:54 Discussion
Stay tuned for additional episodes in our series on Design Thinking!
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