Influencer Marketing is dying as brands are not getting the ROI from the lakhs they spend on influencers...
The next phase in marketing is UGC or User Generated Content...
You incentivise your customers to post a video or story about your product in collaboration with your page...
Incentives to begin with are free samples or gifts... and as your page grows, people just want to feature on your page as that becomes almost like a contest for popularity...
With this, you also reach your customers’ follower base, albeit small, but targeted to the best possible ideal customer persona, which otherwise is very expensive to identify for conversion...
Gymwear and athleisure brand, Gymshark, which is currently over a billion pounds in valuation and present in 130 countries did it through UGC...
Where if you get featured by Gymshark’s page, it’s a matter of pride.
Brands are launching viral reel trends making customers do a quick dance step at the billing counter while looking at the CCTV camera for an extra 10% discount and that’s UGC!
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A Chartered Accountant with about 10 years of experience in areas of Tax Advisory, Startup Consulting, Fundraising, Audits, Deal Advisory, Business Modelling and contract CFO services.
Winner of the ISB Young Leader Award 2017 and the Best All Rounder, PGP Class of '17, Sarthak has also been published about in the leading financial newspapers such as The Financial Express as possibly the youngest Indian to have completed the courses of CA, CS and CMA along with a graduate degree in Financial & Investment Analysis from University of Delhi, all by the age of 23 years.
Sarthak Ahuja