In this episode of Resting Pitch Face, Lee and Dan discuss what makes the foundation of a successful marketing strategy. Every business needs them, but are yours effective? Lee and Dan break down what it takes to define and maintain strong marketing goals, from aligning with business objectives to making adjustments when the market shifts.
Whether you’re looking to sharpen your marketing focus, measure campaign performance, or ensure all teams work toward shared outcomes, this episode is packed with insights to help you set and track goals that make a real impact.
Key Topics:
Why marketing goals are essential to business success
Characteristics of effective marketing goals
How to align marketing goals with overall business objectives
Common mistakes to avoid when setting goals
Adapting goals as market conditions change
Quickfire round: Brand awareness vs. lead generation, short-term vs. long-term goals and more
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