The Zeta Marketing Platform's Experience Builder is a a versatile solution for orchestrating contextually relevant experiences, offering ready-to-use workflows or custom experiences. It provides flexibility to deploy workflows triggered by immediate behaviors and control over message delivery based on visitor behavior. The video demonstrates creating an experience for website visitors, including targeting based on behavior and interests, audience segmentation, and channel selection for message delivery. It also highlights dynamic messaging, automatic removal of customers from future paid channels upon purchase, and optimizing channel preferences for individualized messaging. The solution allows for immediate availability for workflow activation or future deployment, as well as the ability to make changes to live experiences without disrupting the user journey, resulting in individualized, timely, and relevant campaigns and seamless connection of multiple channels for optimized business results.
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