What is ToFu, MoFu and BoFu in Marketing?!

In this video Megan explains what tofu, mofu and bofu in marketing mean.

ToFu means top of funnel, MoFu is middle of funnel, and BoFu stands for bottom of funnel. For short, here’s the run down:
👉 TOFU (Top of Funnel): This stage is all about generating awareness and attracting potential customers. Content here focuses on educational and informational topics to draw in a broad audience.
👉 MOFU (Middle of Funnel): The middle stage involves engaging prospects and encouraging them to consider your products or services. Content typically includes case studies, testimonials, and detailed product information.
👉 BOFU (Bottom of Funnel): At this final stage, the focus is on conversion and closing the deal. Content often consists of special offers, comparisons, and calls to action to encourage purchasing decisio