#19 The Power of Direct to Consumer | Souled Store, BECO, Getvantage | Ft. Vedang, Aditya and Bhavik

#souledstore #beco #getvantage #d2c #startups #entrepreneur

Join us for an exciting panel discussion with top direct-to-consumer (D2C) founders as they share their insights and experiences on building and scaling successful brands. The panel includes two D2C founders, Vedang Patel (Co-founder ‪@TheSouledStoreOfficial‬) Aditya Ruia (Co-founder ‪@beco4027‬) and one D2C enabler, Bhavik Vasa (Co-founder ‪@getvantageofficial‬). These industry leaders will discuss the challenges and opportunities of the D2C landscape, and offer practical advice for aspiring entrepreneurs. This is a must-watch for anyone interested in branding, marketing, and the future of commerce.

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Aditya Ruia - www.linkedin.com/in/aditya-ruia
Vedang Patel - www.linkedin.com/in/vedang-patel-40aba34b
Bhavik Vasa - www.linkedin.com/in/bhavikvasa


Time stamps:

0:00 Introduction
0:45 Bhavik’s Jouney
2:48 Aditya’s Journey
5:01 Finding a 1990s chocolate wrapper at the beach
5:57 How was Beco named?
6:23 Vedang’s Journey
8:50 Risk taking in your 20s
9:25 Change in the Startup Landscape in India
11:58 Naming brands
13:10 Starting a T-shirt Business
14:10 Differentiation while building business\brand
16:34 People’s perception on recycled material and sustainability
18:53 Does Bhavik cater to any specific sector via revenue based financing
23:02 What is D2C? Brand or a channel?
26:41 New economy brand/ New Consumer Brand
27:27 Branding and Marketing
28:31 Beco’s paid partnership with Dia Mirza, Amir Khan, Bhumi Pednekar, Rohit Sharma
30:19 Reaching out to celebrities
32:49 Influencer Marketing for Apparel Brands (Souled Store)
36:34 Importance of Repeats
39:55 Being authentic to differentiation
42:04 Don’t become a trend
42:28 Celebrity Partnerships and not endorsement
44:32 Most incumbents have a moat in the form of a wide distribution network, built over years. This is perhaps a major hurdle for any new entrant. How did you build and maintain your supply chains and distribution channels?
48:00 Souled Store opening offline stores
51:26 Being cost-conscious while running a business
52:17 Having multiple founders on board, pros and cons?
57:25 Funding for start-ups, When, how and from whom?
1:05:07 Lightning Round
1:11:37 Outro