[Communications] Ethan Beute - How to Stand Out in a Noisy Market Using Human-Centered Communication

[EP 82]
As markets continue to change and industries become more digitized, it is more important than ever before for companies to stand out in an environment that is inundated with noise. What should B2B marketers do to stop the “digital pollution” and be more uniquely positioned?

In this week’s episode, we have an insightful conversation with communications expert and author Ethan Beute (Chief Evangelist, BombBomb) about what he calls “the case against digital pollution”. Tune in as Ethan talks to us about how B2B marketers and their companies can rise above the rest, generate attention, build trust and relationships, and grow revenue through an approach he calls human-centered communication.


Topics discussed in this episode:
• Ethan explains the "human-centered communication" approach, and why it is so effective. [01:52]
• The causes and consequences of digital pollution [10:30], and what steps we can take to stop it. [17:59]
• Ethan shares some small steps that B2B marketers can take to rehumanize and break through the noise in the market. [31:50]
• The metrics that B2B marketers should pay attention to. [35:15]
• Ethan talks about why he believes the term “vanity metric” is overused. [41:45]


Companies & links mentioned:
• Ethan Beute on LinkedIn (www.linkedin.com/in/ethanbeute)
• BombBomb (bombbomb.com/)
• The Human-Centered Communication Book (bombbomb.com/book/)