Two-dimensional (2D) barcodes are changing the way we eat, shop, and live. Consumers continue to demand more information about the products they purchase, and in response industry is moving toward 2D barcodes. While the UPC barcodes has offered price lookup functionality for decades, 2D barcodes enable new transformational capabilities that can help meet both evolving supply chain needs and consumer requirements. Discover how GS1 Standards power confidence at ow.ly/hG7w50RlfAx.