In this episode, we explore the inspiring journey of Anuradha Assar, the visionary founder of Jigsaw and Mulberry. Starting with a children’s clothing line in the 80s, Anuradha transitioned seamlessly into home decor, establishing Mulberry Home Decor in Hyderabad. Renowned for her unique, handpicked collections, Anuradha’s passion for design and textiles has left an indelible mark.
She shares how her love for decor inspired her to expand into soft furnishings, furniture, and accent pieces. With a focus on Indian craftsmanship, Anuradha collaborates with artisans to create bespoke products, balancing quality and affordability. She discusses the challenges of working with weavers and the importance of reviving traditional crafts. Rejecting fleeting trends, she emphasizes staying true to her design philosophy. For aspiring home decor entrepreneurs, her advice is clear: remain authentic and committed to your vision.
A delightful conversation celebrating creativity, heritage, and craftsmanship!
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Connect with the Guest
Anuradha Asar: www.mulberryhomedecor.com/
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About💁🏻♀️ Mohua Chinappa:
Mohua is an author, podcaster, voice-over artist and branding specialist. She has over 15+ years in leadership positions as a Public Relations/Corporate Communications specialist.
She now hosts an extremely successful podcast called The Mohua Show which is available on multiple platforms. In this space, she interviews artists, entrepreneurs and individuals who are striving to create economic and social change ‘Imandari se’.
Mohua is currently on an entrepreneurial journey as a believer. Her endeavour is to give opportunities to individuals to share their stories to inspire change and create a platform for the unheard voices that need recognition and validation.
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Chapters
00:00 - Highlights
01:29 - Introduction
02:33 - Shift from Kids Line to Home Decor
03:20 - Inspiration behind Mulberry Home Decor
04:05 - Customization & Materials as per Customer Needs
08:53 - Design Patterns Used by Anuradha
09:53 - Loyal Customers
10:46 - Collaboration with Weavers
13:15 - Trends in Home Decor
14:19 - Advice for Inspiring Entrepreneurs in Home Decor
16:30 - Future Plans for Mulberry Home Decor
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Disclaimer: The views expressed by our guests are their own. We do not endorse and are not responsible for any views expressed by our guests on our Show and its associated platforms.
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#AnuradhaAsar #HomeDecorJourney #IndianCraftsmanship #TraditionalCrafts #SoftFurnishings #FurnitureDesign #MulberryHomeDecor #CreativeEntrepreneurship #DesignWithPassion #HeritageCrafts #HyderabadDecor #InspiringStories
The Mohua Show