I spoke to @dudeperfect about how their first brand deal with GMC became an award winning ad, earning 1 billion impressions and airing in the NBA Finals & the World Cup.
We also chatted about the group’s streaming platform, a new product line in Walmart, and plans for a $100M theme park.
Full interview is out now.
Edited with @opusclip
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#DudePerfect #trickshots #youtubers #creators #interview #Nerf #Walmart #DudePerfectWorld #DudePerfectApp #creator #ragemonster#tylertoney #garretthilbert #codyjones #cobycotton #corycotton #budweiser
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ABOUT JON:
One of few marketers to work at both YouTube and Instagram, Jon Youshaei has been featured in Business Insider, Time, and Inc Magazine and known as the "Creators' Creator"
During five years at YouTube, Jon was Head of Creator Product Marketing where he worked with YouTube's top creators and brands to grow their audience and their incomes. During three years at Instagram, Jon helped build their creator team to empower even more creators to grow and monetize.
Now a creator himself, Jon has garnered 500K+ followers, 300M+ views, and has interviewed Logan Paul, Paris Hilton, Terry Crews, Charli D'Amelio, Danny Duncan, Mark Rober, and more. He's been sponsored by top brands like American Express, HubSpot, Fiverr, and Microsoft and got signed by Gary Vaynerchuk to his speaking agency, VaynerSpeakers.
Jon is also a sought-after advisor, investor, and speaker who serves as a Head Creator Advisor for TubeBuddy (analytics platform used by 9M creators), and recognized by NPR as one of the best commencement speakers since 1774 alongside Steve Jobs, Oprah and John F. Kennedy. He has also been Forbes 30 Under 30 and LinkedIn named him as one of their Top Voices on the platform.
Jon Youshaei