In this episode of the Brand Gravity Show, I sit down with Marcus Collins to explore the power of creating a culturally-relevant brand. We discuss how decoding cultural behaviors can give you a unique and powerful insight into why people behave the way they do. Whether you're a CEO, brand visionary, or entrepreneur – understanding culture can help you build a stronger brand and connect with your audience on a deeper level. You're in for a treat.. This entertaining conversation is full of insights.
Dr. Marcus Collins, author of "For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be," is an award-winning marketer and cultural translator who knows how to make behavior change happens through true cultural engagement.
With one foot in the world of practice as head of strategy at Whedon Kennedy, New York, and the other in academia as a clinical assistant professor at the Ross School of Business, University of Michigan – Marcus brings a unique perspective to the table. Plus, he's got some serious marketing chops, having worked on successful campaigns for Google, Made in America Festival, and the Brooklyn Nets.
#brandingpodcast #brandingtip #brandingtips #culture #entrepreneurship
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[0:00] Intro
[2:32] What inspired Marcus to write his new book
[5:06] The definition of culture
[6:38] The Brooklyn Nets – subverting traditional marketing wisdoms
[11:23] Culture alignment for your brand
[16:27] How to differentiate in a crowded market
[19:35] Marketing to people, not businesses
[24:03] When and why should brands join the discourse
[27:06] IPO: a tool for making ethical decisions
[32:29] What every entrepreneur should know
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🧠 ABOUT:
Kaye Putnam is a psychology-driven brand strategist for entrepreneurs who want to stand out in the market, connect with clients/customers on an emotional level, and scale their businesses.
Stick around & subscribe to learn more about... naming your brand, using psychology in business, online marketing strategy, brand design, finding your voice, creating a team culture, scaling using brand standards, ...and a whole lot mo
Kaye Putnam