In this episode, Andy & Lindsey sit down with Chelsea Ford, a seasoned CPG expert, to discuss how smaller CPG brands can compete with the larger, well-established brands in the industry.
With a wealth of experience in the food space, Chelsea shares valuable insights and strategies for small brands looking to succeed and stay profitable in a competitive market. She discusses the key factors you consider around pricing strategy, offering different prices or promos to different channels, and strategies to stay competitive without losing your shirt when selling online. Chelsea also talks about the state of women in food businesses. This interview is a must-watch if you're a smaller CPG brand looking for actionable advice on succeeding!
Find Chelsea here:
➡️ Females In Food (www.femalesinfood.com/)
➡️ Instagram (www.instagram.com/females.in.food/)
➡️ Facebook (www.facebook.com/femalesinfoodwithchelseaford)
➡️ LinkedIn (www.linkedin.com/in/chelseaford/)
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