Malavika Hegde took over as the CEO of Cafe Coffee Day (CCD) after her husband, founder VG Siddhartha, tragically passed away in 2019, leaving the company with a huge debt of Rs 7,000 crore. Focused on saving the company and preserving her husband's legacy, Malavika made strategic decisions to stabilize CCD's finances without raising coffee prices.
She streamlined operations by closing unprofitable outlets and secured new investments, including a significant partnership with Blackstone. By 2023, she managed to reduce the debt to Rs 465 crore. Her leadership during tough times not only saved CCD but also made it thrive, proving her resilience and dedication to both her husband's dream and the company's success.
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