Building a Culture of High-Performer Sales Team with Cole Gordon

Why are leaders so high on culture? Cole Gordon, an 8-figure sales trainer and CEO of Closers io and Remote Selling Academy, is on the show today. He’s here to share the reason ‌he gives so much regard to building a culture in the team and what makes a winning culture. He also talks about the challenges of building a culture in remote teams and the strategies he’s using that made him the best leader his team has ever worked with. For more tips on how to build a high-performing sales team, tune in to this episode!

“The quality of your meetings is the quality of your culture.”
-Cole Gordon

In this Episode:
Learn how Cole is applying the psychology of framing to his sales output and how it helped him scale from one company to another
Realize why culture is important from a leadership perspective and why it matters when you want to build your influence
Cole shares how the “behavior-to-result awareness” technique works and what makes it a more effective way for him to call out a non-performer
Check out Cole’s best practices on how he’s manifesting a fun, fast-paced, and high-standard culture in his sales team
Cole puts emphasis on why respect for people is important
Learn how Cole lives up to his team’s performance standard by knowing which ones to call out and which not to
Sales are like the military in businesses for some people, according to Cole. Listen to his advice to those who are struggling with sales.

Resources Mentioned:
Extreme Leadership - www.amazon.com/Extreme-Leadership-Charles-D-Patton…
The 16-Word Sales Letter™ - www.amazon.com/16-Word-Sales-LetterTM-multi-millio…
Ready, Fire, Aim: Zero to $100 Million in No Time Flat - www.amazon.com/Ready-Fire-Aim-Michael-Masterson-au…
Great Leads - www.amazon.com/Great-Leads-Easiest-Start-Message/d…

Connect with Cole Gordon:
Website - closers.io/ and millyuns.com/cole/
Instagram - www.instagram.com/colethomasgordon/
LinkedIn - www.linkedin.com/in/cole-gordon/#experience

Connect with Eli Wilde:
Website - www.wildeinfluence.com/
Facebook - www.facebook.com/wildeinfluence
Instagram - www.instagram.com/eliwilde_sales/
YouTube -    / @eliwilde858