Building a brand in a market dominated by the likes of Nike, Puma, and Adidas is almost unfathomable. Except for Ujjawal who dared venture into the activewear industry. In this session of Startup Talks, Ujjawal takes us through his journey of building a brand with its unique products in the apparel category.
To check out some amazing products visit- zymrat.com/
0:00 Recap
1:17 Strategies of acquiring and retaining customers
7:22 Competitors like Myntra, Amazon etc in the market
11:06 Key metrics to track weekly/monthly for D2C
14:36 Is experience in the same industry necessary when you are starting a company?
17:28 Last word of advice to entrepreneurs and students out there?
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Siddhant Bhandari