Is Sleep Token’s meteoric rise genuine or were they manufactured by the industry?
With sold-out arenas, billions of streams, and a dedicated cult following, Sleep Token has become one of the most talked-about bands in modern metal. But some, including Cradle of Filth’s Dani Filth, believe their success was carefully orchestrated by the industry, following the success of Ghost. So, are Sleep Token the real deal, or is their mysterious image just a brilliant marketing strategy?
In this video, Dews and Moose dive into the origins of Sleep Token, their explosive growth, and whether or not their success was organic or pushed by the industry. The guys look at their early years, their minimal press presence, and how their viral hit The Summoning skyrocketed them into the mainstream. They also compare them to other bands that the industry heavily backed but failed to take off, like King 810 and Lonely the Brave. Did the industry hop on the Sleep Token train late, or was this all part of the plan?
What do you think? Is Sleep Token overhyped, or do they deserve every bit of their success? Drop your thoughts in the comments and let us know!
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