CSAT measures the happiness of a customer with the products, services or experience provided by a company. It is usually a numeric score that goes from one to five, one to ten or from one to one-hundred.
Measuring Customer satisfaction scores allows your company to know if you did a good job so far, and it also helps to predict how sales will evolve in the future. It can be related to a single product or service, and in this case, it is very similar to the star rating that we find on e-commerce shops, or it can be related to the brand itself.
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#ConsumerCentric #Customerexperience
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