Every logo designer strives to make the best logo design possible for their clients. If a client is like Steve Jobs is willing to pay over $100K for a logo design, it better be great...
The truth is, most beginner designers today just follow the trends to make something that looks "Cool". The difference between professional logos and amateur ones are that they have these 5 Secret qualities. And its these secret qualities that make the difference when it comes to charging $100 or $100K.
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Matt Thorne