Brand Evolution vs revolution
Let's talk branding
Brand Evolution vs revolution
1:39
Brand evolution vs revolution
Let's talk branding
Brand evolution vs revolution
57:36
Brand evolution vs revolution
Let's talk branding
Brand evolution vs revolution
57:36
The brand mascots are coming
Let's talk branding
The brand mascots are coming
2:03
The secrets of brand advocacy
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The secrets of brand advocacy
44:36
The secret behind brand advocacy with John Lyons
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The secret behind brand advocacy with John Lyons
56:14
The Poker Metaphor in marketing strategy
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The Poker Metaphor in marketing strategy
1:20
What does a CFO care about?
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What does a CFO care about?
0:28
How to pitch and measure brand marketing
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How to pitch and measure brand marketing
1:56
Business effects of brand marketing
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Business effects of brand marketing
40:46
Business effects of brand marketing with John James
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Business effects of brand marketing with John James
40:49
Why Apple and Ikea Challenge Consumer Satisfaction
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Why Apple and Ikea Challenge Consumer Satisfaction
1:54
Stop listening to the customer with Adam Ferrier
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Stop listening to the customer with Adam Ferrier
38:49
Liquid death vs Tapwater: The 7 layers of brand engagement.
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Liquid death vs Tapwater: The 7 layers of brand engagement.
1:54
Unlocking Econometrics: Understanding Campaign Effectiveness
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Unlocking Econometrics: Understanding Campaign Effectiveness
1:25
Effective brand-building with Grace Kite
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Effective brand-building with Grace Kite
31:02
The Secret to Lasting Brand Identity Revealed
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The Secret to Lasting Brand Identity Revealed
0:52
Is brand strategy bullsh*t?
Let's talk branding
Is brand strategy bullsh*t?
56:14
5 Brand Religions: Insights and Strategies for Building Strong Brands
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5 Brand Religions: Insights and Strategies for Building Strong Brands
0:21
The 5 brand religions with Kristof De Wulf
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The 5 brand religions with Kristof De Wulf
48:21
Supercharging Your Brand: The Power of traditional mass media advertising
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Supercharging Your Brand: The Power of traditional mass media advertising
1:12
How to compete in a hyper competitive market with Jan Verlinden.
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How to compete in a hyper competitive market with Jan Verlinden.
44:04
Become Famous: The Key to Small Brand Success in Marketing
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Become Famous: The Key to Small Brand Success in Marketing
0:32
The Power of Creativity: Unlocking Advertising Success
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The Power of Creativity: Unlocking Advertising Success
0:18
The Dark Side of Social Media Algorithms: How They Divide and Radicalize Us
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The Dark Side of Social Media Algorithms: How They Divide and Radicalize Us
0:52
Online advertising is a scam.
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Online advertising is a scam.
48:11
A masterclass on brand architecture with Felicia Rosenzweig
Let's talk branding
A masterclass on brand architecture with Felicia Rosenzweig
0:32
Brand architecture, a masterclass with Felicia Rosenzweig
Let's talk branding
Brand architecture, a masterclass with Felicia Rosenzweig
43:42
How to Get Attention and Boost Your Brand Strategy
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How to Get Attention and Boost Your Brand Strategy
0:17
Getting the right type of attention for your brand
Let's talk branding
Getting the right type of attention for your brand
28:29
Crafting a Powerful Brand: Influencing Perception and Building a Community
Let's talk branding
Crafting a Powerful Brand: Influencing Perception and Building a Community
1:14
How to Grow Your Brand and Advance to Leadership Positions
Let's talk branding
How to Grow Your Brand and Advance to Leadership Positions
1:08
How to become a leader in B2B brand marketing
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How to become a leader in B2B brand marketing
43:42
The Rise of Generation Alpha: Exploring the World of Roblox and Minecraft
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The Rise of Generation Alpha: Exploring the World of Roblox and Minecraft
1:04
The rise of multiplayer brands with Zoe Scaman
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The rise of multiplayer brands with Zoe Scaman
43:42
The importance of price power in inflationary times
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The importance of price power in inflationary times
0:32
How I'm using scenario AI to create brand mascot imagery
Let's talk branding
How I'm using scenario AI to create brand mascot imagery
4:10
Tripling Down on Creativity: The Key to Building a Successful Brand
Let's talk branding
Tripling Down on Creativity: The Key to Building a Successful Brand
1:23
The Power of Social Media: How Mr. Beast Dominates YouTube
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The Power of Social Media: How Mr. Beast Dominates YouTube
0:42
Emerging Media Channels for Brands: YouTube, TikTok, Fortnite, Roblox
Let's talk branding
Emerging Media Channels for Brands: YouTube, TikTok, Fortnite, Roblox
0:32
Entertain or die: how brands can create an unfair creative advantage with Dan Salkey
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Entertain or die: how brands can create an unfair creative advantage with Dan Salkey
49:16
Marketing science for the real world with Koen Pauwels
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Marketing science for the real world with Koen Pauwels
43:42
The (new) agency landscape with Bart de Waele
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The (new) agency landscape with Bart de Waele
41:18
The Era of Cheap Fakes: How AI is Shaping a World of Deception
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The Era of Cheap Fakes: How AI is Shaping a World of Deception
1:19
Reevaluating Brand Seriousness: How to Add Joy and Playfulness to Your Strategy
Let's talk branding
Reevaluating Brand Seriousness: How to Add Joy and Playfulness to Your Strategy
0:37
The new reality: key trends in Marketing and branding with Will Posket and Rachael Higgins
Let's talk branding
The new reality: key trends in Marketing and branding with Will Posket and Rachael Higgins
42:23
Creating a brand mascot with AI, be specific!
Let's talk branding
Creating a brand mascot with AI, be specific!
0:45
Creating the Perfect Brand Mascot with Dall-e: A Step-by-Step Process
Let's talk branding
Creating the Perfect Brand Mascot with Dall-e: A Step-by-Step Process
0:54
How to keep your AI brand mascot consistent using Dall-e (or Bing image creator)
Let's talk branding
How to keep your AI brand mascot consistent using Dall-e (or Bing image creator)
0:55
16 december 2023
Let's talk branding
16 december 2023
0:39
16 december 2023
Let's talk branding
16 december 2023
0:25
Creating a brand mascot with AI
Let's talk branding
Creating a brand mascot with AI
26:33
Solaire, Veuve Clicquot's hottest brand asset
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Solaire, Veuve Clicquot's hottest brand asset
0:44
Creating and measuring distinctive brand assets
Let's talk branding
Creating and measuring distinctive brand assets
46:55
The impact of AI on branding
Let's talk branding
The impact of AI on branding
0:32
The state of branding in 2023 with Jacob Cass
Let's talk branding
The state of branding in 2023 with Jacob Cass
59:13
Demand generation vs demand capture.
Let's talk branding
Demand generation vs demand capture.
0:35
Creating demand in B2B with Chris Walker
Let's talk branding
Creating demand in B2B with Chris Walker
49:21
Is your brand healthy? Brand tracking with Jenni Romaniuk
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Is your brand healthy? Brand tracking with Jenni Romaniuk
48:08
I created a brand mascot for LinkedIn 🧠
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I created a brand mascot for LinkedIn 🧠
1:01
How brands grow up with James Hurman
Let's talk branding
How brands grow up with James Hurman
38:53
What if Škoda had a brand mascot?
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What if Škoda had a brand mascot?
0:44
The power of branding with Max Ottignon (Ragged Edge)
Let's talk branding
The power of branding with Max Ottignon (Ragged Edge)
43:26
A few months back I started working on a series of imaginary brand mascots to sharpen my ai skills.
Let's talk branding
A few months back I started working on a series of imaginary brand mascots to sharpen my ai skills.
0:31
The dark side of Brand love
Let's talk branding
The dark side of Brand love
0:44
A logo can't just 'show up'
Let's talk branding
A logo can't just 'show up'
0:24
4.7 trillion dollars spent on marketing each year
Let's talk branding
4.7 trillion dollars spent on marketing each year
0:13
A new definition of 'brand'.
Let's talk branding
A new definition of 'brand'.
0:19
Distinctiveness is the true driver of strong brands
Let's talk branding
Distinctiveness is the true driver of strong brands
0:33
What is a brand really?
Let's talk branding
What is a brand really?
0:50
How to be a distinctive brand with Lee Rolston from JKR
Let's talk branding
How to be a distinctive brand with Lee Rolston from JKR
44:49
The BS Show #9: Stef, myself, and Bing Chat discuss the 2023 Super Bowl Commercials
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The BS Show #9: Stef, myself, and Bing Chat discuss the 2023 Super Bowl Commercials
37:27
The BS SHOW #8: Yes, Design Thinking (and Innovation) Is Bullsh*t - PART 3/3
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The BS SHOW #8: Yes, Design Thinking (and Innovation) Is Bullsh*t - PART 3/3
34:38
The BS SHOW #7: Yes, Design Thinking (and Innovation) Is Bullsh*t - PART 2/3
Let's talk branding
The BS SHOW #7: Yes, Design Thinking (and Innovation) Is Bullsh*t - PART 2/3
35:35
THE BS SHOW #6: Yes, Design Thinking (and Innovation) Is Bullsh*t - PART 1/3
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THE BS SHOW #6: Yes, Design Thinking (and Innovation) Is Bullsh*t - PART 1/3
31:46
THE BS SHOW #5 Do we really need marketing?
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THE BS SHOW #5 Do we really need marketing?
36:19
The BS Show #4: Absurd Branding Press Releases
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The BS Show #4: Absurd Branding Press Releases
38:47
THE BS SHOW #3 OOOOH - Out of home advertising
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THE BS SHOW #3 OOOOH - Out of home advertising
33:57
THE BS SHOW #1: Naming and Branding Our New Show With AI
Let's talk branding
THE BS SHOW #1: Naming and Branding Our New Show With AI
27:43
The BS Show #2: Breaking Bad & Better Call Saul Advertising Analysis
Let's talk branding
The BS Show #2: Breaking Bad & Better Call Saul Advertising Analysis
34:57
Welcome to marketingland
Let's talk branding
Welcome to marketingland
46:51
What is brand tracking? With Brandon Shockley
Let's talk branding
What is brand tracking? With Brandon Shockley
55:33
Brand strategy research: a brand new course
Let's talk branding
Brand strategy research: a brand new course
2:00
Brand building in 10 steps (illustrated) by Dan White
Let's talk branding
Brand building in 10 steps (illustrated) by Dan White
53:33
Share of search with James Hankins
Let's talk branding
Share of search with James Hankins
56:44
Marketing on a budget with Samuel Brealey
Let's talk branding
Marketing on a budget with Samuel Brealey
54:23
The ugly truth(s) about branding - Austin Franke
Let's talk branding
The ugly truth(s) about branding - Austin Franke
58:48
What is a GOOD brand experience? The next big thing in branding.
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What is a GOOD brand experience? The next big thing in branding.
1:44
The power of sound - Sonic branding - Cedric Engels
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The power of sound - Sonic branding - Cedric Engels
53:07
The big brand debate #2: Brand, branding & brand strategy
Let's talk branding
The big brand debate #2: Brand, branding & brand strategy
1:05:21
Effective branding: a case study by WeWantMore
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Effective branding: a case study by WeWantMore
52:22
The big brand debate #1: Brand differentiation
Let's talk branding
The big brand debate #1: Brand differentiation
1:14:26
The big brand debate #1: Brand differentiation
Let's talk branding
The big brand debate #1: Brand differentiation
Interview with Bill Kenney (Focus Lab) about B2B branding, creativity, and strategy.
Let's talk branding
Interview with Bill Kenney (Focus Lab) about B2B branding, creativity, and strategy.
37:52
What is a brand really? A new definition.
Let's talk branding
What is a brand really? A new definition.
13:44
Strategy in complexity - a new way of thinking about strategy. Exclusive sneak peak.
Let's talk branding
Strategy in complexity - a new way of thinking about strategy. Exclusive sneak peak.
1:11:02
Live stream Let's talk branding
Let's talk branding
Live stream Let's talk branding
What is branding, really? A new definition.
Let's talk branding
What is branding, really? A new definition.
17:01
What is brand strategy?
Let's talk branding
What is brand strategy?
15:03
10 most important books on brand strategy
Let's talk branding
10 most important books on brand strategy
22:18